Preaching 'Great Sex' in Church, Appropriate?

The pastor of Daystar church in Good Hope, Alabama has decided to preach a monthlong sermon series on sex. Click the headline to read article about it. What do you think? Is this a good idea or is it a gimmic to draw crowds? Is that sort of thing profitable to advance the Bible? http://news.aol.com/article/sex-sermons-in-alabama-church/378163